Today’s “always-on” marketing environment provides ample opportunities for significant success in the digital space - but it also contains serious stumbling blocks that smart businesses must seek to avoid.
Adobe SiteCatalyst offers a plethora of digital analytic tools for generating intelligence and awareness - insight which, if analyzed properly, enables companies to improve customer experiences and vendor profitability. But unless businesses make effective use of such tools, they will be doomed to miss out on key opportunities for success.
Developed jointly by Infinitive Analytics and Slingshot SEO, Building the Foundation for Smart SEO: Basic Reporting in Adobe SiteCatalyst provides digital analytics professionals with a guide to leveraging Adobe SiteCatalyst's tools.
This free white paper explains how to:
- Prepare Adobe SiteCatalyst for SEO analysis
- Understand how search detection works and the concepts and advantages of SiteCatalyst success events
- Create, view and edit dashboards and standard or custom reports
- Analyze the impact of branded and non-branded SEO and SEM results
- Maximize the impact of “long-tail” search terms
- Compare SEO results across varying slices of time
- Improve conversion rates for SEO efforts
- Apply filters to isolate and analyze individual or groups of search terms
- Identify areas for advanced research
Fill out the form at right to download this free digital analytics and SEO guide
and learn how to use Adobe SiteCatalyst to kick-start your online marketing now!